‘The Road Less Travelled’ from JGM 28 Folky Fun used in Harveys Furniture uk advert.

Brimming with plucky zest, child-like fun, innocence, romance, loving care and moments of introspection; this collection is epitomic of the friendly, familiar, catchy acoustic Folk that works so well in advertising and TV themes. Usually centred on ukulele, acoustic guitar, piano, glockenspiel, live drums and occasional vocals, Folky Fun’s compositions are captivating in their smart simplicity. They personify the feel-good spirit of togetherness via a blend of Folk influences, from Traditional Celtic, to 60’s, Country, Americana and contemporary Folk Pop, all performed and produced with striking quality.

JGM is a boutique label providing beautifully crafted music, from non-invasive support to leading the on-screen action. Working across choice genres, it draws inspiration from the most up-to-date record releases and capture the subtleties of forward-thinking film and TV producers. Their consortium of high-end musicians and producers – all of whom release records on respected independent labels – along with leading media composers, brings the most current and idiosyncratic influences into production music. Whether it’s expansive and cinematic, classical compositions, Balearic grooves, ethereal Hipster-Folk, or on-point EDM, this growing label offers an intriguing collection for editors and film-makers around the world.